It takes place “20 minutes into the the future,” where television works both ways: you see it it sees you.
#MAX HEADROOM BLIPVERTS SERIES#
Max Headroom is more than human, and his series is television about television. Perhaps these animal vegetable or minimal, animated or conceptual role models help us make ourselves a little more inhuman and a little more to our own liking.
Usually such important sales jobs are filled by humans, but once in a while something special comes along, like Charlie Brown or Morris the cat, that crosses over and captures our imagination by showing us what it’s like to be more than human or less than human. Both Spuds and Max are the spokesmodels of major conglomerates, but they have something more interesting in common.
He has his own talk show on cable TV, he has his own weekly hourlong adventure series on network television and around the world, and he’s the new spokesperson for Coca-Cola. Max Headroom, television’s newest and most televisual star, is a half-computer-generated, half-human character. He travels by chauffeur-driven convertible, he wears Ray Bans, he orders Bud, and he dates foxy humans. Spuds might be a dog, but he doesn’t even look at dogs anymore. Spuds MacKenzie is Budweiser Lite beer’s cool new role model, their answer to Pepsi’s Don Johnson and Miller’s Rodney Dangerfield.
He is of that short and composed breed from Britain that looks like a carnivorous sheep. He’s not a beautiful or handsome dog by most standards. JUST REMEMBER, DOG IS GOD spelled backward.